4 Unspoken Benefits of Demand Generation
The newfound lens marketers have when it comes to what successful marketing is.
It isn’t about cheap leads, low CPAs, or increased clicks each month. At the end of the day, the most important KPIs are revenue and closed/won percentages as they relate to both sales accepted leads and marketing-related touchpoints from other sources.
The support that marketers are getting from sales, leadership, and other departments.
Now, marketers and marketing departments who are delivering results are being recognized for their efforts. What you'll find more than ever is that marketing and sales are working together; not pointing fingers. It's no longer "marketing didn't deliver good leads" or "sales didn't close our leads." It's a focus on how both departments can leverage one another for better ROI overall.
The filtering out of bad agencies or consultants who only deliver cheap leads or clicks.
The cheapest leads often don’t translate to D2C (direct-to-consumer) and service-based companies whose average client value may be upwards of $10,000+. The service may deliver $30 leads or only set aside a few hundred dollars for an ad spend; imagine what a $50 lead could do to their bottom line. It’s in our best interest and yours to recommend budgets that correspond with YOUR industry and YOUR typical close rate - even if that means we shift to more gorilla marketing and grassroots tactics while you launch your small business.
The results that true marketers have craved and always wanted but didn't have permission to get.
Now, we can get bigger results by focusing on brand, reach, frequency, and being visible early in the buyer journey. That wasn’t the case when $10 leads were the expectation.
This isn’t just demand generation vs. lead generation; it’s a shift in marketing altogether.
It’s the conversations we were already having. We just have a name to it now. What does this mean for your organization? Contact us today to learn more.
