What is white label PPC and how can it help my agency?

Introduction

Whatever the reason is, we got you.

Commonstate is owned and operated in Hot Springs, Arkansas, and our primary service offering is white label Google Ads, Microsoft Advertising (Bing), and other paid media solutions such as LinkedIn Ads, Meta (Facebook & Instagram Ads), display advertising, video advertising, and other tactics such as CTV and OTT.

As mentioned, we are 100% based in the United States. All of our team members are experts in their fields that are one of the following:

1. Someone we have worked with directly at a previous organization

2. Someone who has been referred to us by an existing team member.

3. Someone who we targeted and sought out based on the quality of their work and  reputation.

In other words, we take fulfillment very seriously to ensure that the most talented PPC specialists are working on your accounts.

Our founders have spent time working for other agencies, consulting for traditional media looking to transition to digital marketing, and even working in-house in the industries we serve: home services, healthcare, SaaS, and more. Simply put, we know what it takes to be successful in the industries your agency serves.

Commonstate: A White Label PPC Agency

We started Commonstate after coming from a variety of other agencies. True story, but we also tried to find good white label agencies ourselves; they’re HARD to find. I specifically remember getting on introductory calls early in our inception, and man, we were burnt out trying to find a white label agency that was:

1. Not too expensive.

2. Not too cheap.

3. Didn’t talk to us like we were amateurs.

4. Reliable.

5. Fulfilled 100% of their services in the USA.

Around the same time, we started getting more and more requests for white label PPC; since we came from the agency world, we have a ton of relationships.

So, the question began: could we just do this OURSELVES?

Fast forward to a few years later and we are now primarily a white label provider. We work with virtually any marketing agency, traditional media company (e.g. newspaper, radio, television.), or freelancer who needs true experts behind the wheel, and can deliver on what they promise.

At the core of Commonstate’s values are three things:

🚩 Do what you say.

🚩 Do it well.

🚩 Consider others.

That’s it. And, we take that very seriously.

White Label PPC Services

So, you’re probably wondering what all comes with our services and what do they cost? We’ll lay all of that out for you because transparency is the foundation in building trust in each of our partners.

When it comes to monthly recurring white label PPC services, here’s what you’ll get:

• Comprehensive campaign creation for each account that includes custom conversion creation in GA4, custom ad groups, ad extensions, account verification, location exclusions, negative keyword lists, and more. 

• Routine maintenance that includes pacing, search terms/queries monitoring, big adjustment opportunities, and monthly recommendations. 

• Agency branded client dashboards.

• Monthly one-on-on reporting with someone from the Commonstate team. However, this is a minimum expectation. You have us as needed to troubleshoot, answer questions, etc. We are all-in on your success. 

• Agency proposal assistance (traffic estimates, budget recommendations, etc.)

As the icing on the cake, we’ll also ensure that YOU and YOUR CLIENT are the owner of every ad account, Google Analytics 4 property, etc. Frankly, we have each worked for other agencies who played the scarcity game; refusing to hand over account access or even pull up the actual ad account during reporting meetings.

We don’t play that game.

You and your clients own all assets. Period.

White Label PPC Pricing

Alright, now for the bass tax. The real reason you came here is to see what pricing would look like for this type of support for your agency. We believe in our processes, procedures and results so much that we offer all of our white label agency partners a flat rate on their first 10 accounts.

Here’s what you can generally expect from us:

The reason we’re so keen on helping you secure your first 10 accounts at an affordable rate is that we believe if we can get to 10 (collective) accounts between our agencies, it’ll give us both time to learn each other's processes, communication styles, and expectations in a safe environment. In the end, if your company is thriving, so is ours . Our goal is to take the load off your plate so that you have extra time and resources to grow your business. 

Ready for White Label Assistance?

So, are you ready to do this? Seriously, let’s take some of the stress of running your own PPC campaigns off your shoulders. If our services sound appealing, go ahead and book a discovery call today by using the link below.